The internet is the new place to be and do business. If you’re a small business owner, it can be hard to find the time or money to properly market your company online. In this post, I’ll go over of some digital marketing tips for small businesses that are easy to implement but have a big impact on your bottom line.
Marketing Automation
Marketing automation is a powerful tool that can help you automate your marketing efforts, saving you time and money.
The right marketing automation software will allow you to set up triggers–such as when someone signs up for your email list–and actions–like sending them an email with the latest product update or discount code. This way, instead of manually having to send out emails every time there’s something new happening in your business (which can be time-consuming), their inboxes will automatically be filled with helpful information from you whenever they need it most!
Email Marketing
Email marketing is the most effective channel for marketing, says Jared Kamrass. It’s also a great way to build relationships with customers and generate trust, get feedback from them, and build loyalty.
Email marketing allows you to send messages directly into the inboxes of your customers and prospects on a regular basis. Jared Kamrass This allows you to keep in touch with them in a more personal way than other channels like social media or display ads because emails are viewed as more trustworthy than these channels.
Social Media Marketing
Social media marketing is a great way to reach out to potential customers and engage them with your brand. It can also be used as a lead generator. Social media marketing isn’t just about Facebook and Twitter, there are many other platforms that you can use for your business:
• LinkedIn – this is the best place for professionals in the workplace (business owners).
• Instagram – perfect for businesses selling products that appeal to younger people (like fashion brands) or if you’re targeting women aged 18-35 years old.
